Typically independent freelance book authors & self-publishers have a difficult time competing for “shelf-space” with the big book publishing companies on Amazon.com. We can all agree that Amazon has made self-publishing a viable income generator for self-published authors and publishers, but getting your book to show up high enough in the search results on Amazon is often far more difficult than actually writing the book was.

The other big problem for authors and self-publishers is that even if a prospective book buyer finds your book on Amazon, they may be a bit timid about buying a book that no (or very few) people have been so inspired by, as to write a good review for it. This might be tough to swallow, but that’s actually not the worst scenario. The worst scenario is that someone did take the time to write a review for your self-published book, but they gave it a one-star rating. I can tell you with no reservations whatsoever that having a negative review is far worse than having no reviews at all.

No one knows the credentials of the person that gives your book a negative review on Amazon because he can be completely anonymous. He doesn’t have to reveal his credentials. He doesn’t even have to prove that he actually even read your book. This is exactly the point; if this one guy doesn’t like your book, that’s fine. You obviously can’t please everyone, but his one negative review of your book on Amazon can stop all your sales if it’s the only review you have!

At some point we have to decide that business is business, and stop playing by their rules. After all, we didn’t make these rules. In fact, we never even agreed to play by their rules. I’d bet every cent I’ve ever earned that Jeff Bezos wasn’t caring about “the rules” when, via Amazon, he put every mom & pop bookstore on the planet out of business. I’d also bet every cent I’ve ever earned that a huge percentage of the reviews written for the “big authors” are placed there on Amazon by the paid employees of their big book publishers. How many times have you seen tons of reviews posted on Amazon for a book that hasn’t even been published yet? I’m always on the look-out for such things, so maybe I’ve seen it more than you have, but I’m telling you, it happens constantly.

I used to think that Amazon book reviews were a good thing, but over the course of the last few years I’ve figured out that Amazon book reviews are just one more tool the “haves” use to keep the little guys from competing. They pretend that the book reviews on Amazon are honorable, when in fact, they are just another sales ploy. And the evil genius of them is that not only does the average book buyer on Amazon think the book reviews are all real, but independent book authors and self-publishers think those Amazon book reviews are real too!

The “big authors” and “big publishers” make their money. Amazon makes their money. But how much do we self-published authors make? We pay their fees and commissions. Not only do we pay their fees, but we provide content for their website free of charge. Companies that sell their services to self-publishers hoping to sell their books on Amazon are in the business of convincing writers and self-published authors that they can compete with the big publishers for book sales on Amazon. I’ll bet they make a lot of money from selling most of us proof-copies, maybe even more than they do from the actual sales of our books. It’s a classic sales ploy. Our self-published books (with very few customer reviews) make their “big books” look more appealing. Businesses have been using this trick forever. The human brain is “programmed” to make comparisons. Nothing has value until you compare it to something else. That Caesar salad you just ordered may seem great until the lady sitting at the table next to you gets her filet mignon delivered to her table. And your self-published book might look great until the prospective book buyer spots a different one with a bunch of good positive reviews posted for it.

We self-published authors need to understand that business is business. Selling books is very competitive. It’s dog-eat-dog. Jeff Bezos doesn’t care one lick about us. He just wants his investors to be happy. Why play by the competition’s rules? When you finally get to the point where you understand that Amazon book reviews are a sham (a sales tool just like all the other sales tools big businesses use), that’s when you’ll start selling more of your self-published books, because you’ll stop feeling guilty about getting book reviews any way you can. If they don’t even play by the rules they try to force onto us, then we shouldn’t feel guilty about not playing by them either. If they can use their financial influence to get book reviews, then why can’t we?

Typically self-published authors care much more about what they write than they do about “sales”, and if that’s your situation, then, how many books you sell, probably doesn’t matter all that much to you. After all, if your goal is simply to spread your message or tell your story, you could easily sell your books for a very reduced price or even give them away for free. But if your goal is to make some actual money from your writing skills, then you may want to consider starting to think like a business owner (as opposed to an artist). Business owners don’t care one tiny little bit what “rules” other businesses “suggest” they follow. You have no obligation (moral or otherwise) to play by “their rules”. (For the moment at least) This is still a FREE country. Don’t let those currently holding the power “guilt” you into playing by “their rules” –that they set up to keep you down.

And thus, to conclude; the way that you get Fast & Easy Amazon Book Reviews (as this article title suggests) is to stop sitting around hoping that someone will like your book and then go to Amazon and post a good review for it. You need to actively pursue getting reviews just like you would actively pursue any other business endeavor, like getting advertising or getting sales. You need to be relentless and business-like. Get reviews any way you possibly can. Call on friends, family, online-friends, or even companies that provide such services (they do exist) to post reviews for your business’s product (your book).

Getting book reviews posted on Amazon is actually a lot faster, cheaper, and easier than you might think. The only thing that’s really holding you back is that fear that maybe you’re doing something wrong. That fear is what separates authors that self-publish for fun, and authors that self-publish to make some real money selling their books on Amazon. Get creative. That’s what great artists do isn’t it?

Neuro-Linguistic Programming (NLP), or conversational hypnosis, is the cogitation of how we believe and experience our world around us. Apparently, the nature of our brains and awareness hasn’t become an exact scientific discipline quite up to now, so the main technique used by NLP is to form examples of how these things work. Included in this is conversational hypnosis.

The examples are then utilized to produce strategies for quickly altering thoughts, beliefs, and conducts that you might not want or require any longer, or even be aware of. The 2 individuals generally accredited with formulating NLP are Richard Bandler and John Grinder. Bandler was a psychological science student at the University of CA at Santa Cruz in 1970, when he connected with a group led by Grinder, then a affiliate professor of linguistics at the school.

The 2 men got to be acquaintances and started out working together, both molded by the Family Therapy work of Virginia Satir, Fritz Perls’ Gestalt Therapy, and Milton H. Erickson’s work. Bandler used his backdrop in math and computers and Grinder utilized his linguistics cognition to discover patterns and create models.

Both Bandler and Grinder were imprinted with the apparently sorcerers effect that therapists like Satir and Erickson had on their customers, and needed to see if they may break it down to a scientific level, so it may be more easily procreated by anybody, including conversational hypnosis.

Other like-minded individuals got together with Bandler and Grinder, and several of the techniques that are still utilized nowadays were built up, including anchoring, standardization, reframing, representational systems, and assorted personal behavioral change techniques as we; as conversational hypnosis.

Throughout the former seventies, Bandler and Grinder worked at fresh themes and tries out while giving workshops and authoring books. The Structure of Magic, Volumes one and two, Patterns of the Hypnotic Techniques of Milton H. Erickson, Volumes One and two, and Frogs Into Princes were all brought out during the subsequent 5 years.

A lot of these books are chiefly addressed to therapists needing to use hypnosis in their work, however anybody concerned in the subject will discover valuable data there.

By the early eighties Bandler and Grinder had each formulated their own themes about hypnosis and had parted company, each to go forward on his own. A few find that approximately this time hypnosis and NLP lost some of its initial creativeness and went in a temporary falling off, turning into more of a ceremonious band aid New Age therapy, commercialized to individuals with lots of revenue who desired second results.

There was more or less bickering among different sects over who “owned” NLP and conversational hypnosis and who advanced the “real” version. As time went by, NLP and conversational hypnosis grew in fame and acquired many different chains, till its present status as a kind of “open source” system, without any fundamental expert or single owner. This anarchical spirit contributes to its originative vim now.

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How to Write a Movie Script – Screenwriting Tips to Get You StartedSo you’d like to be a film writer, but where do you start? What tools and resources are important to learn to become a screenwriter? Is it necessary to spend a lot of money to begin? Is screenwriting very hard? These are all typical questions, which I will answer in this post.Quick tips about how to write a film screenplay:1) Read as many movie screenplays as you can. Educate yourself on the format and vocabulary of how scripts are constructed. For example, film scripts are always written in the present tense and often use minimal description to set scenes and produce ambiance. The rule of thumb is: never generate more detail than you absolutely need.2) Make use of computer software to format your screenplays. To achieve success in Hollywood, you have to use proper screenplay formatting. Those who work in the industry are used to screenplays following an established format and layout. If yours does not, you are out of the ball game before it has even started. If you’ve got the money to spend ($100- 200), I suggest Movie Magic Screenwriter as the software of choice. In my opinion, it FAR SURPASSES the competition. If your budget is tight, there are also many low-cost software solutions (under $100), as well as free templates that plug into MS Word.3) Learn to outline your stories. This can be done on the laptop or computer, or you can use the “traditional” approach to breaking down your screen story through the use of index (3×5) cards. Either approach will allow you to move your scenes about and discover the proper flow of your story. With this process, you might discover “miracles” that will take your movie story to the next level… or you may find that that “precious” scene you’ve been planning on is unnecessary!4) Purchase some screenwriting guides to help you learn the technique of storytelling and just how to structure your story. William Goldman, screenwriter extraordinaire, is famous for declaring that screenplays are, “Structure, structure, structure.” Movies don’t have time to meander like novels. They need to be tightly constructed, with no flab. There are some great books on the market. Hit the local book shop to become acquainted with a few. One of my favorites on how to write a commercial script is Blake Snyder’s SAVE THE CAT!Is screenwriting a difficult process? In some ways, yes. Once you learn the basics, you will be far ahead of the pack who never make the time to learn the correct elements of construction and formatting. For lots more killer FREE tips on writing for film, check out Screenwriting Tips. Sign up to receive Free SCREENPLAYS that you can use to learn How to Write a Movie Script